8 Classes + 10 hands-on Workshop (3 Hours each class), view Key Topics
Business Design is a crucial role in bridging between the business problems and the possible solutions. The role is highly demanded in the digital transformation and software development industry as this role possesses the ability to uncover business opportunities and guide businesses in improving processes, products, services and software through analyzing an organization’s business processes or systems, assessing the business model or its integration with technology.
On completion of this course, learners will acquire the professional knowledge and skills essential for the role of Business Designer applicable for software development, User Experience (UX) Design or Digital Marketing industry.
| Date||:||2020/08/05 – 2020/09/23|
(Every Wednesday evening)
|Time||:||19:00 –22:00 (3 hr each class)|
|Duration||:||24 hour (Total 8 classes)|
|Venue||:||GreenTomato Academy |
4/F, Tungtex Building,
203 Wai Yip St, Kwun Tong, Hong Kong.
(Early Bird Discount HK$6,280*)
|Language||:||Cantonese + English supporting materials|
|Prerequisites||:||Applicants should be computer-literate with a sound working knowledge of the Windows/Mac operating system.|
|Equipment||:||Bring your own laptop with WiFi connectivity|
Intended Learning Outcome:
On completion of this course, learners will be able to:
- employ the necessary skills of a Business Designer to identify organization’s business needs/pain-points and uncover business opportunities
- adopt the User-Centered Design (UCD) approach to solve end-user problems and drive innovative product development
- apply the four phases of Double Diamond design thinking methodologies in business context
- research, analyze and sympathize findings into actionable business proposition
|Lesson 1: Introduction to Business Design (2 hr)|
|Understand the role of Business Design (BD) and essential skillset.|
Basic concept of Agile and SCRUM project management.
Introduction to User-Centered Design and User-Experience (UX) design for software development.
Workshop: Double Diamond framework Review
|Lesson 2: Discover Phase – Discovering Stakeholder Insights (2 hr)|
|Recognize the Double Diamond design framework for business analysis.|
Employ the Design Thinking methodologies for creative problem solving.
Conduct Stakeholder Analysis to uncover business opportunities.
Workshop: Stakeholder Analysis
|Lesson 3: Discover Phase – Research Planning (2 hr)|
|Conduct research planning, secondary and primary research.|
Perform stakeholder research to discover user/organization needs and pain-points.
Stakeholder research with Empathy Mapping and Competitive Analysis.
Workshop: Stakeholder Interview with Empathy Mapping
|Lesson 4: Define Phase – Persona Analysis (2 hr)|
|Synthesize data for Persona Analysis.|
Persona design techniques and essential elements.
Anticipate user scenarios to identify user goals and pain-points.
Workshop: Persona Design
|Lesson 5: Define Phase – User Journey Mapping (2 hr)|
|Utilize collected data to map user journey.|
Identify key touch-points in user scenarios.
Workshop: User Journey Mapping
|Lesson 6: Define Phase – Defining Problem Statement (2 hr)|
|Reframing user/business problem into actionable problem statement. |
Summarize collected information into insights and identify value innovation.
Employ infographic presentation skills to convey critical information.
Workshop: Reframing Problem Statement
|Lesson 7: Define Phase – Show and Tell (2 hr)|
|Iteration reviews and share with the class what you have learnt.|
Collect feedback for the pursuing the Develop Phase.
Show and Tell: Mid-term Presentation
|Lesson 8: Develop Phase – Page Flow Design and Information Architecture (2 hr)|
|Idea generation with brainstorming technique such as card sorting and mind-mapping.|
Develop user stories, key user activities and business requirements.
Create logical page flows and information architecture.
Workshop: User Story Writing and Page Flow Design
|Lesson 9: Develop Phase – Rapid Prototyping with Low-fidelity Wireframe (2 hr)|
|Rapid prototyping via hand sketch wireframe technique.|
Effective client communication with low-fidelity prototype design.
Workshop: Low-fidelity Wireframe design
|Lesson 10: Deliver Phase – Interactive Prototyping with High-Fidelity Wireframe (2 hr)|
|Build prototype with high-fidelity wireframe.|
Concept of User Interface (UI) design and UI elements.
UI and Interaction design for functional prototype.
Workshop: High-fidelity Wireframe and Prototyping
|Lesson 11: Deliver Phase – Usability Testing & Analysis (2 hr)|
|Plan and execute Usability Test (UT).|
Analyze testing results and reporting.
Workshop: Conduct Usability Testing
|Lesson 12: Deliver Phase – Final Presentation (2 hr)|
|Combine knowledge and skills from all phases into a case study portfolio.|
Show and tell, collect feedbacks from industry professionals and business owners.
Show and Tell: Final Presentation
Mix-mode Learning Method:
- Face-to-Face: engage with instructor and industry professionals
- Online Lessons: classes and Q&A sessions can be held via online streaming
- Online Resources: learning materials can be accessed via online learning platform
Who Should Attend:
The course is intended for people eager to acquire the knowledge and skills to work as professionals in the Business Design/Analysis, UX Creative or project executive in Digital Marketing industry.
On completion of this course/workshop, learners will receive a digital version of the Certificate of Completion issued by GreenTomato Academy. GreenTomato Limited is well recognized by the industry and the knowledge and skills obtained from GreenTomato Academy will serve as a solid stepping stone for your career development.
Marco Ho, GreenTomato Academy
Proficient in managing online marketing campaigns from strategic planning to execution. Cross-disciplinary skills in Marketing, Advertising, Design and Digital Communications. Experienced in education and training in creative thinking, marketing management, digital marketing and design.
- Programme Leader, Digital Marketing and Media Communications, HKDI/IVE
- Deputy Programme Leader, Business with Design Management, HKDI/IVE
- Chief Designer, hongkong.com & china.com
- External Examiner, HD in Design (Graphic Design), Department of Design, CBCC
- Master’s Degree, Design Strategies, Hong Kong PolyU
Complete the following form to apply for this workshop. Applicants will be notified by email with confirmation details and payment methods.
All personal data collected shall be used for purposes relating to the business of Greentomato Academy and all practical measures will be taken to ensure that personal data collected are safeguarded. Read our Personal Information Collection Statement for details.
June 1 – 24: Completed!
Jul 6 – 29: On-going!
Aug 5 – Sep 23: Now Available!
GreenTomato Academy reserves the rights to revise or cancel the regarding event. For inquiries, please contact [email protected].