Online Store Entrepreneurship

Connect to New Customer and Revenue

Online store, online shop, ecommerce
online shopping funnel, digital marketing

Low cost yet high potential method in gaining additional income

Course Overview

Under the COVID-19 pandemic, many retailers and merchants are suffering from the loss of customers and shrinkage of business operation. To counter this adversity, operating an online shop would be a low cost yet high potential method in gaining additional income. Due to the well-established online payment and logistic services nowadays, launching your online shop is easy and convenient.

In this course, you will employ the Boutir online shop platform ( to build your one-stop online shop, enabling you to connect to new customer leads and revenue. Course content consist of building the shop, daily operation management, merchandise promotion strategies and a Boutir 3-month business plan.

boutir, online shop

*Boutir 3-month Business Plan

  • Unlimited transaction quota
  • Desktop Management System
  • Product option setting
  • Customized Promo Codes
  • Export Order Records
  • Membership management
  • Facebook Business Extension

Course Aim And Outcome

On completion of this course, learners will be able to:

  • utilize online shop platform to establish your own shop
  • adopt available e-payment methods for shop transaction
  • effectively manage daily shop operation, including merchandise, inventory, packaging and order management
  • employ social media and search engine to promote the shop and merchandise

This course is suited for retail and small shop owners, as well as entrepreneurs enthusiastic in starting their business online.

  • Face-to-Face: engage with instructor and industry professionals
  • Online Lessons: classes and Q&A sessions can be held via online streaming
  • Online Resources: learning materials can be accessed via online learning platform

On completion of this course/workshop, learners will receive a digital version of the Certificate of Completion issued by GreenTomato Academy.  GreenTomato Limited is well recognized by the industry and the knowledge and skills obtained from GreenTomato Academy will serve as a solid stepping stone for your career development.

Marco Ho, GreenTomato Academy
Proficient in managing online marketing campaigns from strategic planning to execution.  Cross-disciplinary skills in Marketing, Advertising, Design and Digital Communications.  Experienced in education and training in creative thinking, marketing management, digital marketing and design.

  • Programme Leader, Digital Marketing, HKDI/IVE
  • Deputy Programme Leader, Business with Design Management, HKDI/IVE
  • External Examiner, HD in Design (Graphic Design), Department of Design, CBCC
  • Master’s Degree, Design Strategies, Hong Kong PolyU

Key Topics

  • Market Trends
  • Store setup
  • Introduction to epayment (PayMe、FPS、Alipay、Stripe、PayPal)
  • Google Analytics
  • Customers and after-sales-service management
  • Overview of license requirements
  • Product and sourcing
  • Product and inventory management (product categories / brands)
  • Product information input (product description, inventory and pricing)
  • Product photography and video production
  • Logistic service and management (heavy goods, frozen goods, fragile goods, food product, store pickup, door delivery and locker pickup)
  • Product packaging (frozen goods, fragile goods and food product)
  • SF Express, Morning Express, Circle K Convenience Store Pickup Service
  • Online-to-Offline (O2O) promotion strategy
  • Social media posting and live promotion strategy (Facebook / Instagram / YouTube)
  • Page an account management (Facebook page cover design, Instagram post design)
  • Advertising and promotion (Facebook / Instagram / YouTube / Google Keyword)
  • Google SEO (setting Key phrase、meta tag、meta description)
  • Discount promotion, E-Coupon, Free shipping strategy
  • Customer group, membership, reward point management
online shopping, order delivery

Learn and manage the logistic services

Course Detail

Course Code : BD4004
Date : On request, please contact us for schedule (minimum 4 person a class)
Time : On request, please contact us for schedule (3 hr each class)
Duration : 3 classes (Total 12 hours)
Course Calendar : View
Venue : 20/F., Harbourside HQ, 8 Lam Chak Street, Kowloon Bay, Hong Kong.
Fee : HK$1,980 each
Language : Cantonese + English supporting materials
Prerequisites : Applicants should be computer-literate with a sound working knowledge of the Windows/Mac operating system
Equipment : Bring your own laptop with Wi-Fi connectivity


Complete the following form to apply for this course. Applicants will be notified by email with confirmation details and payment methods.

All personal data collected shall be used for purposes relating to the business of GreenTomato Academy and all practical measures will be taken to ensure that personal data collected are safeguarded. Read our Personal Information Collection Statement for details.

1st and 2nd Cohort (Completed)
July 7 - 23 (On-going)
Jan (Now Available!)
Same as HKID

GreenTomato Academy reserves the rights to revise or cancel the regarding event. For inquiries, please contact us.
GreenTomato Academy is a Subsidiary of Green Tomato Limited.