UX Writing Workshop

Enhancing User Experience with UI Writing

Course Overview

UX writing is the practice of crafting UI copy that guides users throughout a digital product. The primary aim of UX writing is to create a pleasant experience for the users while they interact with the UI to accomplish a specific user task. With the increasing complexity of functions and features of digital products, there is a large and growing demand for quality UX writing and writers.

There is a large and growing demand for quality UX writing and writers.

Course Aim & Outcome

Intended Learning Outcomes

On completion of this course, learners will be able to:

appreciate the roles and responsibilities of a UX writer in the process of product development
explain the importance of UX writing in delivering a better user experience
write explicit and expressive UI copy to effectively guide end-users while using a digital product

Who Should Attend

This workshop is intended for those who are eager to learn the concepts and skills of UX writing to join the tech industry as UX writers.

UX designers
marketers
copywriters

Mix-mode Learning Method

Face-to-Face: engage with instructor and industry professionals
Online Lessons: classes and Q&A sessions can be held via online streaming
Online Resources: learning materials can be accessed via online learning platform

Certificate

On completion of this course*, learners will receive a Certificate in UX/UI Design issued by GreenTomato Academy (GTA). As a member of the GT Group, GTA is well recognized by the industry and the knowledge and skills obtained from our courses will serve as a solid stepping stone for your career development.

*Must complete the course project and attend minimum 80% of the classes.

Instructor

Marco Ho, GreenTomato Academy
Proficient in managing online marketing campaigns from strategic planning to execution. Cross-disciplinary skills in Marketing, Advertising, Design and Digital Communications. Experienced in education and training in creative thinking, marketing management, digital marketing and design.

Programme Leader, Digital Marketing, HKDI/IVE
Deputy Programme Leader, Business with Design Management, HKDI/IVE
External Examiner, HD in Design (Graphic Design), Department of Design, CBCC
Master’s Degree, Design Strategies, Hong Kong PolyU

Key Topics

Lesson 1: Introduction to UX Writing (3 hr)

Lecture: Grasp the basic concept of UX writing, and its importance when developing a digital product

Workshop: Understanding basic user-flow, user-flow chart and UI components

Lesson 2: Write Effective UI Copy (3 hr)

Lecture: Principles and practices of UX writing

Workshop: Creating user-friendly product experience with UI copy

Course Detail

Course Code	:	BD4006W
Date	:	2021/5/8 and 5/15 (Every Saturday morning)
Time	:	10:00am – 1:00pm (3 hr each class)
Course Calendar	:	View
Duration	:	2 classes (Total 6 hour)
Venue	:	GreenTomato Academy 4/F, Tungtex Building, 203 Wai Yip St, Kwun Tong, Hong Kong.
Fee	:	HK$1,980 (Early Bird Discount HK$1,782*)
Language	:	English + English supporting materials
Prerequisites	:	Applicants should be: computer-literate with a sound working knowledge of the Windows/Mac operating system. have basic knowledge of UX/UI design would be an advantage.
Equipment	:	Bring your own laptop with Wi-Fi connectivity

*enroll before 30 April

Other Courses

Application

Complete the following form to apply for this workshop. Applicants will be notified by email with confirmation details and payment methods. All personal data collected shall be used for purposes relating to the business of GreenTomato Academy and all practical measures will be taken to ensure that personal data collected are safeguarded. Read our for details.

GreenTomato Academy reserves the rights to revise or cancel the regarding event. For inquiries, please contact us.
GreenTomato Academy is a Subsidiary of Green Tomato Limited.