Video Marketing and Production

Create highly engaging visual content for digital marketing

Course Overview

In the digital era, video content for online advertising and marketing has become increasingly crucial for effectively engaging with target customers. A creativity video content will directly impact the brand awareness and conversion rate of product sales.

In this course, you will learn the creative techniques and practical skills in producing highly engaging video content that will captivate the audience’s heart. You will learn the entire process from pre-production, production and post-production with practical on job coaching.

Course Aim & Outcome

On completion of this course, learners will be able to:

  • Employ the necessary video creation and production skills to produce video footage for online marketing purposes
  • Apply production knowledge and skills to create raw video footage for post-production usage
  • Utilize post-production skills and software techniques to edit video footage and audio to the desired format

The course is intended for people eager to join the creative industry as the role of:

  • Producer
  • Advertiser
  • Video producer
  • Marketing executive
  • YouTuber
  • Face-to-Face: engage with instructor and industry professionals
  • Online Resources: access course content anytime via online learning platform throughout the course duration
  • Self-study: on completion of the course, learning materials are provided to learners for their permanent retention and self-practices.

On completion of this course*, learners will receive a Certificate in UX/UI Design issued by GreenTomato Academy (GTA).  As a member of the GT Group, GTA is well recognized by the industry and the knowledge and skills obtained from our courses will serve as a solid stepping stone for your career development.

*Must complete the course project and attend minimum 80% of the classes.


Ms. Eugenie Shek, Entrepreneur & Tertiary Education Professional

Linkedin  Website

An experienced entrepreneur with a demonstrated passion for teaching in the tertiary education sector. Ms. Shek has accumulated more than 20 years of solid experience in multimedia, including graphics, video production, online/offline advertising campaign, and project management. She is also a frequent lecturer at many renowned universities including UOWCHK, HSUHK, HKU Space, IVE/Thei.

  • Master’s Degree, Communication and New Media, City University of Hong Kong

Key Topics

  • Elements of video content creation
  • Creative and production process
  • Pre-Production skills
  • Case study
  • Creative techniques
  • Production skills
  • Case study
  • Application of practical skills from Lesson 1 and 2
  • Introduction of Adobe Premiere Rush and other editing software
  • Basic editing concept and process (editing skills, audio mix, color adjustment, and captioning)

Application of practical skills from Lesson 4 and 5

Learning Environment

Course Detail

Course Code : DE4009
Date : 2022/4/12 – 5/10 (Every Tuesday evening)
Time : 19:00 –22:00 (3 hrs each class)
Duration : 15 hour (Total 5 classes)
Fee : HK$4,680
(10% Earlybird HK$4,212*, you saved $468)
Language : Cantonese + English supporting materials
Prerequisites : Applicants should be computer-literate with a sound working knowledge of the Windows/Mac operating system
Equipment : Laptop, Pencil and Smartphone

*Enroll before 31 Mar, 2022

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Over hundreds of students have benefited from studying in our professional development courses. Join us now and kickstart your tech career!

Earlybird Special Ends HK4,680 HK$4,212

Jun - Sept (3 Cohort Completed)
Jun & Jul Cohort Part-time (On-going!)
Apr Cohort Part-time (Enrolled)

Apply Now

By completing the following form, you agree to apply for this course and we will notify you by WhatsApp and email with payment methods and course details.

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GreenTomato Academy reserves the rights to revise or cancel the regarding event. For inquiries, please contact us.

Same as HKID