課程簡介
在過去的十年，數碼轉型是許多公司業務發展的重要項目之一。由於COVID-19的情況，越來越多的企業也著重開發數碼渠道作為與目標客戶接觸的方法，亦因此對數碼轉型的需求急劇增長。
在數碼轉型過程的核心，用戶體驗（UX）設計無疑是開發優質數碼產品或服務的重要考量之一。完成此證書課程後，您將具備作為UX設計師所需的專業知識和技能，能讓您從概念至提案階段規劃及管理 數碼轉型項目。
課程目標及成果
完成此課程後，學員將能夠：
- 運用UX設計師的必需技能來確定企業的業務需求/痛點並發掘商機
- 採納用戶為本設計 (User-Centered Design) 理念來解決用戶難題並推動產品創新開發
- 應用Double Diamond設計思維之四階段方法在商業方案中
- 研究、分析及整合研究資料並將其轉化成可實踐的業務方案
- 將UX設計過程應用於網站和手機應用程式的用戶界面（UI）規劃和設計
此課程適合有意投身IT行業、有志成為UX設計師、業務分析師/業務設計師或項目管理員專業發展之人士。
- 面對面：與講師及行內專業人士直接對話及互動
- 網上課程：網上受課及進行問答環節
- 網上資源：網上教學平台取得學習教材及練習
完成本課程/工作坊後，學員將獲得GreenTomato Academy頒發的電子證書一張。 GreenTomato Limited多年來獲得業界認可，在GreenTomato Academy所學到的知識與技能可成為您職業路向發展的最隹基礎。
*必須完成課程作業並至少達到80％的課堂出席率。
導師簡介
Mr. Marco Ho, Curriculum Developer and UX Specialist Linkedin
在私營企業及教育領域擁有多年經驗，擅於網絡營銷及設計管理，並至力將知識和技巧教授給新一代。作為一位跨學科專家，他能融合市場營銷、推廣、設計及數碼科技於商業應用上。
- Certified Professional Google UX Designer
- 課程主任, 數碼營銷, HKDI/IVE
- 副課程主任, 商業及設計管理, HKDI/IVE
- 首席設計師, hongkong.com & china.com
- 外部評審委員, HD in Design (Graphic Design), Department of Design, 明愛白英奇專業學校
學員習作
主要議題
Lesson 1: Discover Phase – Introduction to UX Design
Lesson 2: Discover Phase – Research Planning
Lesson 3: Define Phase – Understanding User Behaviors
Lesson 4: Define Phase – Defining Project Scope
Lesson 5: Develop Phase – Concept Ideation
Lesson 6: Develop Phase – Rapid Prototyping
Lesson 7: Show and Tell
Lesson 8: Deliver Phase – High-fidelity Wireframe
Lesson 9: Deliver Phase – Interactive Prototyping
Lesson 10: Deliver Phase – Website Mockup Design
Lesson 11: Deliver Phase – Mobile App Design
Lesson 12: Deliver Phase – User Flow Design
Lesson 13: Deliver Phase – Mobile App Mockup Design
Lesson 14: Deliver Phase – Product Testing and Analysis
- Combine knowledge and skills from all phases into a case study portfolio.
- Share concepts and collect feedback from classmates, industry professionals and business owners.
Show and Tell: Final Presentation
- Understand the role of UX Designer and its essential skillset.
- Basic concept of Agile and SCRUM project management.
- Introduction to User-Centered Design and User-Experience (UX) design for digital product development.
- Recognize the Double Diamond design framework for business analysis.
- Employ the Design Thinking methodologies for creative problem solving.
- Conduct Stakeholder Analysis to uncover stakeholders’ needs.
Workshop: Stakeholder Analysis
- Conduct research planning, secondary and primary research.
- Perform stakeholder research to discover organization and end-user needs and pain-points.
- Stakeholder research with Empathy Mapping.
- Formulate the Competitive Analysis.
- Synthesize data from Empathy Map for designing User Personas.
- Understand the essential elements of a Persona and its design techniques.
- Anticipate user scenarios to identify user goals and pain-points.
- Analyze collected data to formulate User Journey Map.
- Identify key touch-points and channels in user scenarios.
Workshop: Persona design and User Journey Mapping
- Summarize collected data into insights and identifying value innovation.
- Reframing business problem and user needs into actionable problem statement.
- Utilize infographic presentation skills to convey critical concepts.
- Idea generation with brainstorming technique including Mind-Mapping and Card Sorting/Kanban.
- Develop user stories, key user activities and business requirements.
- Create Information Architecture and logical page flows.
Workshop: User Story writing and Task Flow design
- Basic concept of Responsive Web Design (RWD).
- Effective client communication with wireframe design.
- Rapid prototyping via hand sketch wireframe technique.
- low-fidelity prototype design.
Workshop: Hand sketch and low-fidelity wireframe design
- Apply the infographic and presentation skills to convey the product concept.
- Iteration review and share concept with classmates.
- Collect feedback for refining concept.
- Utilize software plugins to increase productivity.
- Determine user flow with high-fidelity wireframe.
- Develop high-fidelity wireframe prototype.
- Concept of User Interface (UI) design and UI components.
- UI and Interaction design for website prototyping.
Workshop: Page flow design and high-fidelity wireframe interactive prototyping
- Establish typography and color system.
- Design mockup website with basic design system.
Workshop: Website mockup design
- Acknowledge various types of mobile app page layout.
- Concept of mobile app design and its structure.
Workshop: Mobile app design with high-fidelity wireframe
- Enhance product usability with page flow design.
- Annotation writing for UX documentation.
Workshop: Wireflow diagram design
Apply design guideline and design elements across the entire design artboard.
Workshop: Mobile app mockup design
- Prepare a Usability Test plan.
- Write Usability Test script.
- Conduct UT interviewee recruitment plan.
- Implement Usability Test.
- Analyze test results and compile UT report.
Workshop: Conduct Usability Test
- Combine knowledge and skills from all phases into a case study portfolio.
- Share concepts and collect feedback from classmates, industry professionals and business owners.
Show and Tell: Final Presentation
學習環境
課程細節
| 6月份 – 全日制 | ||
| 日期 | : | 7月19號 – 8月18號 (逢星期一、三) |
| 時間 | : | 11:00-18:00 (每日6小時) |
| 時數 | : | 60小時 (10天) |
| 學費 | : | HK$18,000 |
| 8月份 – 兼讀制 | ||
| 日期 | : | 8月2號 – 11月3號 (逢星期一晚上) |
| 時間 | : | 19:00-22:00 (3小時一堂) |
| 時數 | : | 45小時 (共15堂) |
| 學費 | : | HK$12,980 (10% Early Bird優惠HK$11,682*) *7月8號前成功報名 |
| 課程編號 | : | DE4011 |
| 課程時間表 | : | 查看 |
| 地點 | : | GT Group 香港 九龍灣 臨澤街8號 啓匯 20樓 |
| 語言 | : | 粵語 + 英語教材輔助 |
| 入學要求 | : | 參加者須對電腦及Windows/Mac系統操作有基本認識 |
| 設備 | : | 自攜設有WiFi連接功能之筆記型電腦 |
其他課程
報名
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