UX/UI設計證書課程

以用戶為本設計理想的產品

Learn How

課程簡介

在過去的十年，數碼轉型是許多公司業務發展的重要項目之一。由於COVID-19的情況，越來越多的企業也著重開發數碼渠道作為與目標客戶接觸的方法，亦因此對數碼轉型的需求急劇增長。

在數碼轉型過程的核心，用戶體驗（UX）設計無疑是開發優質數碼產品或服務的重要考量之一。完成此證書課程後，您將具備作為UX設計師所需的專業知識和技能，能讓您從概念至提案階段規劃及管理 UX/UI Design 數碼轉型項目。

了解用戶需求從而開發優質的數碼用戶體驗

課程目標及成果

完成此課程後，學員將能夠：

  • 運用UX設計師的必需技能來確定企業的業務需求/痛點並發掘商機
  • 採納用戶為本設計 (User-Centered Design) 理念來解決用戶難題並推動產品創新開發
  • 應用Double Diamond設計思維之四階段方法在商業方案中
  • 研究、分析及整合研究資料並將其轉化成可實踐的業務方案
  • 將UX設計過程應用於網站和手機應用程式的用戶界面（UI）規劃和設計

此課程適合有意投身IT行業、有志成為UX設計師、業務分析師/業務設計師或項目管理員專業發展之人士。

  • 面對面：與講師及行內專業人士直接對話及互動
  • 網上課程：網上受課及進行問答環節
  • 網上資源：網上教學平台取得學習教材及練習

完成本課程/工作坊後，學員將獲得GreenTomato Academy頒發的電子證書一張。 GreenTomato Limited多年來獲得業界認可，在GreenTomato Academy所學到的知識與技能可成為您職業路向發展的最隹基礎。

*必須完成課程作業並至少達到80％的課堂出席率。

Mr. Marco Ho, GreenTomato Academy
何先生在私營企業及教育領域擁有多年經驗，擅於網絡營銷及設計管理，並至力將知識和技能教授給年輕一代。作為一位跨學科專才，他能融會市場營銷、廣告、設計及數碼通信科技知識於商業解難上。

  • 課程主任, 數碼營銷, HKDI/IVE
  • 副課程主任, 商業及設計管理, HKDI/IVE
  • 首席設計師, hongkong.com & china.com
  • 外部評審委員, HD in Design (Graphic Design), Department of Design, 明愛白英奇專業學校

學員習作

UX app design
Mobile App Concept
App Mockup Design

主要議題

Lesson 1: Discover Phase – Introduction to UX Design 
Lesson 2: Discover Phase – Research Planning
Lesson 3: Define Phase – Understanding User Behaviors
Lesson 4: Define Phase – Defining Project Scope
Lesson 5: Develop Phase – Concept Ideation
Lesson 6: Develop Phase – Rapid Prototyping
Lesson 7: Show and Tell

Lesson 8: Deliver Phase – High-fidelity Wireframe
Lesson 9: Deliver Phase – Interactive Prototyping
Lesson 10: Deliver Phase – Website Mockup Design
Lesson 11: Deliver Phase – Mobile App Design
Lesson 12: Deliver Phase – User Flow Design
Lesson 13: Deliver Phase – Mobile App Mockup Design
Lesson 14: Deliver Phase – Product Testing and Analysis

  1. Combine knowledge and skills from all phases into a case study portfolio.
  2. Share concepts and collect feedback from classmates, industry professionals and business owners.

Show and Tell: Final Presentation

Part 1: UX Research and Planning
  1. Understand the role of UX Designer and its essential skillset.
  2. Basic concept of Agile and SCRUM project management.
  3. Introduction to User-Centered Design and User-Experience (UX) design for digital product development.
  4. Recognize the Double Diamond design framework for business analysis.
  5. Employ the Design Thinking methodologies for creative problem solving.
  6. Conduct Stakeholder Analysis to uncover stakeholders’ needs.

Workshop: Stakeholder Analysis

  1. Conduct research planning, secondary and primary research.
  2. Perform stakeholder research to discover organization and end-user needs and pain-points.
  3. Stakeholder research with Empathy Mapping.
  4. Formulate the Competitive Analysis.
Workshop: Conduct UX plan, user interview with Empathy Map
  1. Synthesize data from Empathy Map for designing User Personas.
  2. Understand the essential elements of a Persona and its design techniques.
  3. Anticipate user scenarios to identify user goals and pain-points.
  4. Analyze collected data to formulate User Journey Map.
  5. Identify key touch-points and channels in user scenarios.

Workshop: Persona design and User Journey Mapping

  1. Summarize collected data into insights and identifying value innovation.
  2. Reframing business problem and user needs into actionable problem statement.
  3. Utilize infographic presentation skills to convey critical concepts.
Workshop: Reframing Problem Statement
  1. Idea generation with brainstorming technique including Mind-Mapping and Card Sorting/Kanban.
  2. Develop user stories, key user activities and business requirements.
  3. Create Information Architecture and logical page flows.

Workshop: User Story writing and Task Flow design

  1. Basic concept of Responsive Web Design (RWD).
  2. Effective client communication with wireframe design.
  3. Rapid prototyping via hand sketch wireframe technique.
  4. low-fidelity prototype design.

Workshop: Hand sketch and low-fidelity wireframe design

  1. Apply the infographic and presentation skills to convey the product concept.
  2. Iteration review and share concept with classmates.
  3. Collect feedback for refining concept.
Show and Tell: Mid-term presentation
Part 2: Design and Prototyping
  1. Utilize software plugins to increase productivity.
  2. Determine user flow with high-fidelity wireframe.
  3. Develop high-fidelity wireframe prototype.
Workshop: High-fidelity wireframe design
  1. Concept of User Interface (UI) design and UI components.
  2. UI and Interaction design for website prototyping.

Workshop: Page flow design and high-fidelity wireframe interactive prototyping

  1. Establish typography and color system.
  2. Design mockup website with basic design system.

Workshop: Website mockup design

  1. Acknowledge various types of mobile app page layout.
  2. Concept of mobile app design and its structure.

Workshop: Mobile app design with high-fidelity wireframe

  1. Enhance product usability with page flow design.
  2. Annotation writing for UX documentation.

Workshop: Wireflow diagram design

Apply design guideline and design elements across the entire design artboard.

Workshop: Mobile app mockup design

  1. Prepare a Usability Test plan.
  2. Write Usability Test script.
  3. Conduct UT interviewee recruitment plan.
  4. Implement Usability Test.
  5. Analyze test results and compile UT report.

Workshop: Conduct Usability Test

Part 3: Final Presentation
  1. Combine knowledge and skills from all phases into a case study portfolio.
  2. Share concepts and collect feedback from classmates, industry professionals and business owners.

Show and Tell: Final Presentation

課程細節

課程編號 : DE4011
4月份 – 全日制
: 4月12號 – 5月12號 (逢星期一、三)
19:00-22:00 (每日6小時)
60小時 (10天)
HK$18,000
3月份 – 兼讀制
日期、時間及時數 : 3月15號 – 6月21號 (逢星期一晚上)
19:00-22:00 (3小時一堂)
45小時 (共15堂)
費用 : HK$12,980
(10% Early Bird Special HK$11,682*)
課程時間表 : 查看
地點 : GreenTomato Academy
香港觀塘偉業街203號 同得仕大廈4樓
語言 : 粵語 + 英語教材輔助
入學要求 : 參加者須對電腦及Windows/Mac系統操作有基本認識
設備 : 自攜設有WiFi連接功能之筆記型電腦

*3月5號前成功報名

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